More Than the Viral Moment: The Business of ASL Interpreting

This week on The Latest with Loren LoRosa, Loren sits down with nationally certified ASL interpreter, accessibility advocate, and entrepreneur Cheyenne Atkins for a conversation that goes far beyond the viral clips from Essence Festival.

Cheyenne shares her journey into the profession, why Black ASL interpreters are still underrepresented, and what it really takes to interpret concerts, festivals, and live events. From translating hip-hop lyrics in real time to explaining the teamwork behind those unforgettable viral performances, she gives listeners a behind-the-scenes look at a career many people don't fully understand.

The conversation also explores accessibility, cultural representation, pay equity, mentorship, and why creating inclusive experiences for the Deaf community is about much more than checking a box.

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