How did Toy Show the Musical become RTÉ’s 2.2 million Christmas turkey?

RTÉ’s Toy Show The Musical was meant to be a joyful gift to the nation filled with Christmas cheer. But an apathetic public reaction resulted in disastrous ticket sales, scathing reviews, and abrupt cancellations. Where did it all go wrong for the national broadcaster?

See omnystudio.com/listener for privacy information.