#274 Growth | In this episode, Dave is joined by Sean Lane , Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals. Dave and Sean cover: How to build alignment between sales, marketing, and ops Why early-stage companies must align operational complexity with their growth maturity How continuous planning helps marketing and ops teams stay agile as business challenges come up Timestamps (00:00) - - Intro to Sean (06:31) - - Going From Founder Led Sales to Having A Professional GTM (09:12) - - How Ops Bridges Business Goals (13:02) - - How To Align Sales, Marketing, and Operations (17:11) - - Why You Need A Clear Marketing Strategy (19:37) - - How To Build A Partnership Between Marketing and Operations (26:01) - - Guidelines for long term vs short term budgeting and planning (31:16) - - Marketing’s Role At The Bottom Of The Funnel (36:11) - - How To Get “Hand-raisers” For Your Product In The Customer Journey (40:03) - - Do Engaged Accounts Measure The Success Of Marketing? (41:53) - - Sean’s Podcast ROI (44:09) - - AI Use Cases In Ops (49:11) - - How To Hire A Good Ops Person (52:39) - - Closing Remarks Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Today's episode is brought to you by Knak . Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak. Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first. Big team making it hard to collaborate and get approvals? Definitely Knak. And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five . Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more
