#275 LinkedIn Strategy | In this episode, Dave is joined by Brad Zomick , a B2B marketing consultant and host who has helped founders and executives build their presence on LinkedIn. Together they break down why a strong LinkedIn strategy is no longer optional for founders, it’s one of the most effective growth levers in B2B today. Dave and Brad cover: Why LinkedIn is still the best channel for founders to build authority, attract talent, and connect with customers How to turn everyday founder communications into high-impact LinkedIn content The unexpected ROI of founder-led content, from recruiting and partnerships to real-time message testing If you’ve been wondering how to turn LinkedIn into a real growth engine for your brand, this episode is your blueprint. Timestamps (00:00) - – Intro (03:08) - – Early days of LinkedIn (08:38) - – Building Drift with founder brand (14:38) - – Why every founder needs LinkedIn (18:38) - – The hidden ROI of posting (26:50) - – Dave’s personal posting system (30:20) - – How to never run out of content (34:20) - – Unexpected benefits of being visible (38:50) - – Is it too late to start? (41:50) - – Who inspires Dave today (44:05) - – What’s next for Exit Five (45:50) - – Closing thoughts Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Today's episode is brought to you by Knak . Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak. Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first. Big team making it hard to collaborate and get approvals? Definitely Knak. And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five . Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more
