#268 Solo Marketing | In this episode, Matt is joined by Sara Lattanzio , Head of Marketing at Stryber, a venture-building consultancy that helps corporates launch new startups. Sara runs the entire marketing function solo, from strategy and content to outbound and brand, and has built a powerful personal brand along the way with 40,000+ LinkedIn followers and partnerships with tools like Semrush. Matt and Sara cover: What it really looks like to run full-stack B2B marketing without a team How to scale content and campaigns using AI (while keeping your voice) Why outbound should roll up to marketing and how to build campaigns that aren’t ignored You’ll leave this episode with practical ideas for scaling content, running smarter outbound, and staying strategic, no matter your team size. Timestamps (00:00) - – Intro and Sara’s role at Stryber (03:28) - – What full-stack marketing looks like for a solo marketer (05:18) - – Why generalist marketers are thriving right now (07:48) - – Using AI to speed up execution (without losing strategy) (09:38) - – How Sara manages freelancers and internal resources (11:53) - – Taking ownership of outbound as a marketer (14:08) - – Why cold outreach is failing and what works better (16:48) - – How she uses AI to write, edit, and shape short-form content (19:08) - – Voice note workflows and turning them into posts (21:08) - – Strategic planning and vertical-based positioning (26:25) - – The future of content marketing and newsletter cadence (30:20) - – Why people connect with creators more than brands (33:02) - – How Sara built a trusted, high-engagement personal brand (38:35) - – Turning sponsored content into actual demand (44:50) - – Final advice for solo marketers and closing thoughts Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Today's episode is brought to you by Knak . Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak. Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first. Big team making it hard to collaborate and get approvals? Definitely Knak. And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five . Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more
