#278 Content | In this episode, Dave brings together five B2B marketers who aren’t just talking about AI, they’re actually using it to change how their teams work. Each finalist from the Exit Five x Walnut AI Sessions takes the (virtual) stage to demo their workflow, share results, and answer questions from the judges. Here’s what you’ll hear: Jillian Hoefer’s “content concierge” GPT trained on proprietary research to surface stats, quotes, and data for blogs, sales decks, and thought leadership Jake Heap’s workflow using Meshy + VEO 3 to turn a simple mascot into animated 3D brand characters in minutes Jessica Lytle’s no-code ROI calculator built in Lovable that sales reps now run live on calls to build business cases Ugi Djuric’s high-volume content engine that scrapes industry news and sales call transcripts, then uses AI to summarize, generate content ideas, and even score leads Anton Ruis’ AI-powered buyer brief builder that pulls real-time economic data and tailors sales messaging to specific personas It’s part workshop, part competition, and packed with creative, tactical ways to put AI to work in B2B marketing today. Timestamps (00:00) - – Dave kicks off in a tux (02:43) - – Record-breaking registrations (03:21) - – Meet the judges: Benny & Jess (08:09) - – Jillian’s “victim of repurposing” intro (08:49) - – Building a “content concierge” GPT from research data (10:13) - – Injecting stats + quotes into blogs and decks (14:09) - – How one report fueled 9+ months of content (19:09) - – Jake on bringing AI into marketing ops (20:32) - – Turning a mascot into a 3D character with Meshy (21:17) - – Animating it in VEO 3 (no designer needed) (24:32) - – Cutting animation time from weeks to minutes (29:58) - – Jessica builds a no-code ROI calculator in Lovable (33:07) - – AEs use it live on sales calls (33:51) - – Adding benchmarks + transparency to ROI math (41:09) - – Ugi’s AI engine scrapes + summarizes industry news (43:26) - – Training custom GPTs on expert insights (50:06) - – Anton’s real-time buyer briefs from economic data (52:41) - – Tailoring briefs for CROs, enablement, PMMs (56:25) - – Judges crown the winning use case + Dave’s wrap-up Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Today's episode is brought to you by Knak . Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak. Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first. Big team making it hard to collaborate and get approvals? Definitely Knak. And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five . Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more
