Phygital Commerce Media with Liquid Death's Benoit Vatere

The CPG Guys are joined in the episode by Benoit Vatere, Chief Media Officer for Liquid Death. As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take low-calorie beverages and package them into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across beer and junk food. This episode was record in Las Vegas at Shoptalk 2026. Follow Benoit on LinkedIn at...