JF 4108: Discipline Over Debt, Investor Transparency and Industrial Upside ft. Scott Lurie

Amanda Cruise and Ash Patel interview Scott Lurie, a Milwaukee-based investor, developer, lender, and syndicator who has scaled from single-family flips to $700M+ in AUM. Scott explains how discipline, conservative leverage, and a long-term mindset helped him not only survive but aggressively buy through the Great Recession—including a 410-unit acquisition for $9K per door. He shares why he focuses on value-add industrial and multifamily development today, how he underwrites and syndicates vacant industrial buildings, and why transparency and investor trust are more important than ever in 2025. Scott also breaks down his syndication philosophy, the pitfalls created by “cowboy” operators, and his belief that real estate success comes from 20 years of consistent, disciplined work. Scott LurieCurrent role: Founder, F Street Group; Founder, The Hard Money Co.Based in: Milwaukee, WisconsinSay hi to them at: https://fstreet.com/ | https://thehardmoneyco.com/ | LinkedIn Start earning passive income today at gsprei.com/bestever Alternative Fund IV is closing soon and SMK is giving Best Ever listeners exclusive access to their Founders’ Shares, typically offered only to early investors. Visit smkcap.com/bec to learn more and download the full fund summary. Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/ Join the Best Ever Community The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria. Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at⁠ ⁠⁠⁠www.bestevercommunity.com⁠⁠ Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices