JF 4043: Storytelling in Deals, Overcoming Objections and Capital Raising Tactics ft. Craig Eppler

On this week’s episode of Unlimited Capital, Richard McGirr interviews Craig Eppler. Craig shares how he discovered the power of storytelling in raising capital and why investors connect more deeply with relatable narratives than with statistics. He explains how he builds a story library, ties deals to personal experiences, and uses stories to overcome objections in investor conversations. Richard and Craig also dive into tactics for capital raising, from ethical scarcity in debt funds to influencer partnerships and creative approaches like hosting relationship-focused dinners. Craig EpplerCurrent role: Founder, Eppler CapitalBased in: Philadelphia, PennsylvaniaSay hi to them at: https://epplercapital.com/ | LinkedIn This is a limited time offer, so head over to aspenfunds.us/bestever to download the investor deck—or grab their quick-start guide if you’re brand new to oil and gas investing. Visit investwithsunrise.com to learn more about investment opportunities. Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com with code BESTEVER Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Join the Best Ever Community The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria. Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices