Selling Outcomes, Ryan Walker Part ll

Ask a question here In the conclusion of Natalie Hood’s conversation with Ryan Walker, the focus shifts from “selling pool stuff” to selling outcomes: experience, lifestyle, confidence, and trust. This episode pulls the curtain back on what’s really happening in today’s retail and builder sales environment—homeowners aren’t shopping locally anymore. They’re shopping globally through TikTok, Instagram, and Pinterest, then walking into your store or your design meeting with Dubai-level expectat...