STtalks #303 - The Evolution of Cattle Marketing with Tom Morris

Tom Morris, the recipient of the Holstein Association USA's 2025 Distinguished Leadership Award joins us to share his deep-rooted passion for the Holstein cow and his evolution in the dairy industry. He delves into his transformative role in cattle marketing, the significance of the World Classic Sale, and his contributions to the World Dairy Expo, including the establishment of the Merle Howard Award. Tom discusses the challenges and changes in the industry, his journey with The Cattle Connection publication, and his optimistic outlook on the future of cattle marketing and genetics. Throughout the conversation, two constant themes continue to arise, change is inevitable and surrounding yourself with good talented people is key to success. As Tom finalizes his thoughts on the award he received, he states how humbled and honored he was to be selected and how special it was to share that moment with his fam

00:00 Introduction and Welcome

00:36 Tom Morris' Early Life and Passion for Holstein Cows

03:04 Launching the Dairy Herdsman Program

05:58 Tom's Professional Career in Cattle Marketing

07:49 Managing High-Profile Sales and Dispersals

12:33 The Evolution of the World Classic Sale

17:37 The Merle Howard Award and World Dairy Expo Involvement

22:21 The Cattle Connection: A New Business Venture

27:35 Future of Cattle Marketing

30:45 Receiving the Distinguished Leadership Award