What Kind of Public Relations Industry Will Gen Z Inherit?

PR really is at a crossroads… we’ve got old playbooks and new players coming in who want to change the rules. In its report Mind the Gap, USC’s Center for Public Relations reveals sharp divides between Gen Z and older professionals on everything from AI and hybrid work to media influence and corporate purpose. While Boomers and Gen X cling to the belief that human creativity will always be irreplaceable, Gen Z is charging ahead, optimistic about technology, eager for flexibility,...