The Human Blind Spot in Crisis Communications

There is a prayer that crisis communicators have been quoting for decades. “Grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” It sounds right. It feels grounding. But maybe it’s been pointing us in the wrong direction the whole time. The problem is the concept of CONTROL. Because control, in a crisis, is a myth. And every strategy built on the assumption that you can control the outcome...