Squiz Shortcuts: What is the algorithm?

What you see on your social media feeds could be about to change, and it’s all to do with the algorithm - a tool used by social media companies to show us what they think we want to see. How it impacts our society has increasingly come under scrutiny, and now the government is drafting legislation that could give us the option to opt out of it. So in this Squiz Shortcut, we’ll dive into what the algorithm is, how it got this way, and how it might change…

Squiz Recommends:

Reading: This article in The Conversation is a good explainer about the whole opt-out discussion

Reading: And this piece from the ABC is an interesting read where the reporter tries to outsmart the algorithm - without success…

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