It’s a nightmare scenario for consumer giants. Fed up with high prices and processed products, shoppers are increasingly buying from smaller, “insurgent brands”. So what does it all mean for the conglomerate model of doing business? Host Carmel Crimmins talks to Vanessa O’Connell, Reuters global consumer and retail editor and Jessica DiNapoli, U.S. consumer correspondent. Plus, tattoos and condiments – we look at the marketing tactics used by one brand. Sign up for the Reuters Econ World newsletter here. For information on our privacy and data protection practices visit the Thomson Reuters Privacy Statement. You may also visit megaphone.fm/adchoices to opt out of targeted advertising. Learn more about your ad choices. Visit megaphone.fm/adchoices
