Going Back In Time, What Marty Fagan Would Say To His Younger Self

Mo asks Marty Fagan: If you could record a video about growth or Business Development, and send it back to your younger self, what would you say?

First thing is to be authentic. If you truly are authentic, people can pick up on that. And if you're not authentic, they can pick up on that as well.
If you're talking to someone and you don't think your solution is a good fit, don't sell it to them.
Closing the sale no matter what may work in the short-term, but it's a terrible strategy in the long-term.
The second thing is to have a passion for the solution you are offering to your customers. People pick up on your passion, which contributes to that feeling of authenticity.
Having passion and authenticity establishes trust, and that trust needs to be in place to have a conversation result in a closed deal.
If you've developed a deep expertise, it's okay to be excited about it and convey that energy to people.

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