Is podcasting “cooked”?
Episode Ep 2352 3 min 12s

Is podcasting “cooked”?

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  • Podcasting is cooked. So said Transistor's Justin Jackson, and the Podcast Marketing Academy's Jeremy Enns, in a talk at The Podcast Show in London (which they filmed themselves). Video is taking over podcasting, AI slop will drown out the good stuff, and audio-only podcasts are a thing of the past. They take a look at the data and provide simple tactics for thriving in podcasting - which, yes, is still absolutely possible, they say.
  • Continuity announcements have been part of broadcast media for ages - "in half an hour, The Waltons. Now, though - here's Lucille Ball." Audio Always thinks they have a place in podcasting, with continuity announcements to introduce new shows to listeners. The company has written up how well they've worked.
  • The Podcast Haven has produced an analysis tool to help you find topics to grow your show. The AI service, which requires registration, sends a seven-point plan, including SEO and guest ideas. Here's ours - suggesting we should cover government regulation, accessibility and inclusivity.

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