Interest in podcast advertising hits twelve year high

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Podcasting has never been more interesting to advertising agencies and marketers, according to new research released by Westwood One. The study reveals that 76% of agencies and advertisers currently advertise in podcasts - a x5 increase in the last twelve years.
SpotsNow has launched a new AI Search for podcast ad buyers. The tool helps buyers discover more shows that fit their target, and helps them focus on audience fit and performance. Each search also returns available last-minute inventory matched to the advertiser's audience and criteria, to help sellers fill sports that would otherwise go unsold.
Podtrac has launched Podcast Promo Trades, a new free service to allow podcasters to grow shows by trading promos in other podcasts. Podtrac's Promo Platform has been used by a number of large podcasters to expand their audience and accelerate growth, the company says.

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