Bill Maher signs with Daylight Media

From Podnews Daily - podcast industry news Podnews LLC

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Exclusive: Daylight Media has signed Bill Maher's Club Random - it becomes the latest show to join the network in a period of fast growth. Daylight will work with Club Random on sales and distribution; nine other shows have recently joined the platform.
"Consumers simply don't have the attention span they once had." Writing for Podnews today, DAX US's Brian Conlan suggests this is a myth waiting to trip up the unwary marketer: and, in fact, the data points to consumers just making choices on where to direct their attention.
A podcast app that removes advertising, ZeroAds, has measured the ads in 60,000 episodes submitted by their users. The median, the company says, is 4.3 minutes of ads per episode - 10.2% ads. But some shows are significantly more. All measured using at least 25 different episodes, iHeart's Handel On The Law is 44% ads; iHeart's Covino & Rich is 36.7% ads; iHeart's Dear Chelsea is 36.6% ads; and iHeart's The Ben Maller Show is 35.1% ads. (There's something linking all four of those and we can't think what it is.)
- Data in Podscribe - and our own tests - suggests that ZeroAds is significantly over-estimating the number of ads in podcasts. That's unsurprising, given it's trying to promote its product: but even Podscribe suggests that these four shows consist of more than 20% ads.

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