280: Changing a Client's Perspective

Do you have potential clients contact you for services you don't offer or advertise? How do you convert a potential client from one service to another? It's all in how you communicate with them! First, you have to make sure you are both using the same terminology. We break out 5 steps in communicating that can help you when faced with converting a client to a service you actually offer. Plus, Natasha O'Banion answers, "When is the right time to market?"

Main topics:

• Using the right terms
• Lead with the benefits
• Keep it short
• Focus on the unique

Main takeaway: If you don't know what the other side could be hearing during conversation, not a lot of communicating actually takes place.

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