264: Writing Copy That Works

Summary:

What is copy writing for your business and what makes it work to get clients? Copy writing is more than just ad copy, as it includes all of the written materials you create. Producing consistent copy that works isn't easy, so in this episode, we discuss how to attract clients through your messages. From using familiar language, to being crystal clear, a little planning (and maybe some help!) will ensure you build trust and authority. Then, Natasha answers, "What is a good reset for my personal and business life?"

Main topics:

• What is copy writing?
• How does it target my clients?
• What makes good ad copy?
• Ask a Pet Biz Coach

Main takeaway: The copy in your business should be something you worry about, because words matter more than ever.

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Full show notes and transcript

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