181: Facebook Changes and Separation Anxiety

iOS 14.5 was released and is already having an impact on targeted ad campaigns in places like Facebook and Instagram. As small business owners, many of us have relied on these powerful targeted ads to get in front of potential clients. We share some simple things to do in response to these new changes. We also discuss a new bug in Google My Business listings that impacted our business, and how it was corrected. We finish off the episode by discussing how the pet care industry can respond to the rapid increase of separation anxiety in pets (and their owners)!

Topics on this episode:

• iOS 14.5 and tracking
• Make a backup admin
• "Kansas Bug" in Google My Business
• Separation anxiety and your business
• Ask a Pet Biz Coach

Main takeaway: With the growing demand of 24/7 care for pets, we can either choose to embrace it by offering an expensive service option, or we start educating clients on what holistic pet care looks like.

Full show notes and transcript

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