145: Building Your Community with Lyndsay Shackelford

Summary: Growing community has become increasingly more important over the past year. While it may look different for each of us the principles of connecting with a broader group of people and cultivating relationships remain the same. Lyndsay Shackleford, owner of dogs of charm city, joins The show to talk about what it means to be a community focused business.

Topics on this episode:

• Members of a community
• Building relationships
• Running events
• Managing an online store
• What pet parents want these days

Main takeaway: Our community is made up of our team members (if we have them), the evangelists who tell everyone about us, our clients, and our email subscribers and followers.

Full show notes and transcript

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