There’s a reason why I choose to go live and to create videos

Meta time: a live about going live There’s a reason why I choose to go live and to create videos. It’s not because of Facebook reach. Most people aren’t even awake when I go live. It’s because it’s one of the most effortless ways for me to get my thought leadership out in the world. No one gave me permission and even if the “reach” went down, I would still choose to leverage this medium because it’s a natural vehicle for me. And I get 100X relative value from it: 10X the results of most people for 10% of the energy. (Now it’s math time: 10/0.1=100) Some of my clients leverage in-person dinners, others podcasts, others speaking, some blogging, others recorded live workshops, and some choose word of mouth /referrals. Discover it. Embrace it. Leverage it. And Appreciate it’s value by getting better at it. What’s your 100X thought leadership vehicle?