How LAFC Built a Purpose-Driven Sports Brand for Los Angeles

In this Mission Matters episode, Adam Torres interviews Rich Orosco, Chief Brand Officer at Los Angeles Football Club (LAFC), live from the Pacsun Purpose Partner Summit in Los Angeles. Rich explains how LAFC led with purpose—uniting the city through soccer—while focusing on relationships, brand consistency, and community impact. He also teases a transformational player signing aimed at keeping LAFC in the global conversation. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices