We’ve Spent 20+ Years in Marketing. Here’s What We Learned

Kipp & Kieran's 6 marketing lessons (that actually matter): https://clickhubspot.com/wrlg Ep. 465 What actually matters in marketing today? Kipp and Kieran dive into the timeless lessons from classic marketing books and explore how strategies from decades ago are more relevant than ever in today’s landscape. Learn more on why verisimilitude (the appearance of truth) is the cornerstone of copy that sells, the importance of drawing inspiration from outside your industry for true originality, and why building the right audience—and making work that’s remarkable, not mediocre—will always beat chasing the latest trending tactics. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Direct Mail Copy that Sells https://a.co/d/03Q1FsbX The Art of Scientific Investigation https://a.co/d/0b06vEBT Reality in Advertising https://a.co/d/0jbp4k5o Tribes https://a.co/d/00qK62do How to Win Friends and Influence People https://a.co/d/0deaaQoR Obvious Adams https://a.co/d/0aOVCpdg Scientific Advertising https://a.co/d/0eEV7GgY Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/@matgpod  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.