IKS071: How To Sell More With Less Hype With Ken McCarthy

Ken McCarthy is considered one of the founding fathers of internet marketing.

He's one of the giants upon who's shoulders yours truly was able to find his big break in the internet marketing scene.

Ken's retired from intereviews, but I was able to convince him (not without a help of a friend) to do one last interview for the listeners of the List Building Lifestyle.