How To Breakeven With Paid Traffic

Traffic isn't getting easier or cheaper. You now have to know more, do more and pay more regardless of the traffic source you're using. Google Adwords requires certification to read the stats and Facebook ad set management is a full time job in and off itself. Free traffic hasn't gotten easier either. SEO is more competitive than ever. Social media is noisy. Buying traffic is still the best way to grow your online business. But how can you do it profitably when the costs are on the rise?