#824: Should You Have A Team? with Joel Perso

As we head into Q4 and start preparing for ‘27, a lot of us are rethinking everything, and one question keeps coming up with the agents I coach: should I have a team? People usually have a strong belief one way or the other. So I brought my friend Joel Perso back on the show to unpack it, because I take notes every time I talk to him.

Joel has been in real estate since 2012, and he reminded me how short the history of teams really is. The idea of a real estate team is only about 15 years old, and the big push to build teams was about retention, not wealth building. A lot of agents who got into the business in the last 10 years have only heard that the goal is to have a team. “Why wouldn’t you do that?” But for a lot of people it’s not the right answer.

We get into the questions to ask before you build anything: Am I maxed out on what I can do by myself right now? Why do I actually want a team? What kind of agents do I want to attract? Will I enjoy my day-to-day life as a team leader? Then we cover the different team models, how to run the math without getting drunk on the spreadsheet, and what it means for team leaders who are realizing they don’t have to keep running a team at all.

Key Topics Covered:

* Why fewer home sales put more pressure on the system

* The short history of real estate teams, and why retention drove the boom

* Decision-making and the ripple effect of saying yes or no

* The first question: are you maxed out on your own?

* Why you want a team, and using assessments like Working Genius

* True teams, teamerages, and hybrid models

* Deciding what kind of agents you want to attract

* Doing the math on leads, splits, and your own time

* The responsibility that comes with leading people

If you ask yourself, ‘Do I have to have a team?’ And the answer is, ‘No, I don’t have to,’ then it needs to be a hell yes. – Joel Perso

This one’s for you if you’re deciding whether to build, grow, or step back from a team.

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