How Community Drives Indie Game Marketing | Junae Benne, Benne Media Solutions

In this episode of IndieGameBusiness, we’re joined by Junae Benne, Marketing Journalist at Benne Media Solutions, to talk about why community is the foundation of successful indie game marketing.

Junae breaks down how to build a community from the ground up, how community directly impacts visibility and sales, and why many struggling indie games overlook this critical piece. We’ll also discuss how small teams can market effectively on a limited budget, how to create a practical marketing roadmap, and when teams should actually begin their marketing efforts.

We also touch on insights from Nordic Game Conference, what to look for when hiring a marketing company, what developers should have prepared before seeking help, and how key PR moments like trailers, demos, and partnerships can amplify growth and long-term visibility.

If you want practical, realistic marketing guidance tailored for indie teams, this conversation delivers clear direction.

Follow Junae Benne:

Twitter: https://twitter.com/junaebenne

LinkedIn: https://linkedin.com/in/junaebennett

Facebook Gaming: https://fb.gg/junaebenne

Instagram: https://instagram.com/junaebenne

Bluesky: https://bsky.app/profile/junaebenne.bsky.social

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