Loading...

Please wait

Podcast

Loading...

OndaCast© 2026 OndaCast. All rights reserved.

Help Contact Terms Privacy Copyright DMCA About Radio Guide Embed Player

Waves Explore Library Vibes Podcasts Audiobooks

Impact Pricing - Podcast | OndaCast

Podcast

Back to Podcasts

Impact Pricing

Podcast ShowPodcasten

Impact Pricing

ByMark Stiving, Ph.D.

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

501 episodes•0 subscribers•0 Total Listens

Episode Playlist

50 episodes

Blogcast: Moving Hearts and Minds

Jun 20, 2025•—

Blogcast: Moving Hearts and Minds

How to Spot Million-Dollar Pricing Opportunities Before You Buy Any Business with Fede de la Balze

Jun 23, 2025•—

How to Spot Million-Dollar Pricing Opportunities Before You Buy Any Business with Fede de la Balze

Blogcast: Why I Don't Use Value Maps

Jun 27, 2025•—

Blogcast: Why I Don't Use Value Maps

How to Price Products Before You Build Them with Garrick van Buren

Jun 30, 2025•—

How to Price Products Before You Build Them with Garrick van Buren

Blogcast: Urgent Pricing Decisions

Jul 4, 2025•—

Blogcast: Urgent Pricing Decisions

Why Most Companies Are Pricing Wrong: The Hidden System Behind Google's Million Daily Price Changes with Gary Bailey

Jul 7, 2025•—

Why Most Companies Are Pricing Wrong: The Hidden System Behind Google's Million Daily Price Changes with Gary Bailey

Blogcast: Markets Don't Segment By Industry; Buyers Segment By Problem

Jul 11, 2025•—

Blogcast: Markets Don't Segment By Industry; Buyers Segment By Problem

How AI is Breaking Traditional Per-User Pricing Models with Alan Hollander

Jul 14, 2025•—

How AI is Breaking Traditional Per-User Pricing Models with Alan Hollander

Blogcast: The Two Questions Every Buyer Asks—and How to Design Your Product and Pricing Around Them

Jul 18, 2025•—

Blogcast: The Two Questions Every Buyer Asks—and How to Design Your Product and Pricing Around Them

How to Benchmark Your Pricing Like AI Models with Steven Forth

Jul 21, 2025•—

How to Benchmark Your Pricing Like AI Models with Steven Forth

Blogcast: Value Is Not the Same as Willingness to Pay

Jul 25, 2025•—

Blogcast: Value Is Not the Same as Willingness to Pay

COMPASS Framework: Rethinking Pricing Metrics in the Age of AI with Steven Forth and Michael Mansard

Jul 28, 2025•—

COMPASS Framework: Rethinking Pricing Metrics in the Age of AI with Steven Forth and Michael Mansard

Blogcast: Jobs to Be Done vs. Problems and Results: What's More Useful in B2B?

Aug 1, 2025•—

Blogcast: Jobs to Be Done vs. Problems and Results: What's More Useful in B2B?

How AI Is Breaking Traditional Per-User Pricing Models with Craig Wilson

Aug 4, 2025•—

How AI Is Breaking Traditional Per-User Pricing Models with Craig Wilson

Blogcast: Why Pricing AI Is So Hard

Aug 8, 2025•—

Blogcast: Why Pricing AI Is So Hard

How to Turn Vendors Into Paying Customers (And Other Pricing Secrets) with Ashish Gupta

Aug 11, 2025•—

How to Turn Vendors Into Paying Customers (And Other Pricing Secrets) with Ashish Gupta

Blogcast: The Secret Link Between Market Segments and the "Will I" Decision

Aug 15, 2025•—

Blogcast: The Secret Link Between Market Segments and the "Will I" Decision

How Many Agents Should Pricing Software Have? with Steven Forth

Aug 18, 2025•—

How Many Agents Should Pricing Software Have? with Steven Forth

Blogcast: When Pricing Becomes Sleazy Manipulation

Aug 22, 2025•—

Blogcast: When Pricing Becomes Sleazy Manipulation

Why Pricing Deserves a Seat at the CEO Table with John Norkus

Aug 25, 2025•—

Why Pricing Deserves a Seat at the CEO Table with John Norkus

Blogcast: Product-Market Fit Is Overrated for Pricing

Aug 29, 2025•—

Blogcast: Product-Market Fit Is Overrated for Pricing

Sep 1, 2025•—

AI SEO and the Future of Brand Discovery with Bryan Phelps

Blogcast: Everyone's Talking About AI. Almost Nobody's Using It.

Sep 5, 2025•—

Blogcast: Everyone's Talking About AI. Almost Nobody's Using It.

Let Your Customers Help You Price with Scott Kelly

Sep 8, 2025•—

Let Your Customers Help You Price with Scott Kelly

Blogcast: Two Buyers Talked … and Nothing Bad Happened

Sep 12, 2025•—

Blogcast: Two Buyers Talked … and Nothing Bad Happened

From Commoditized to Premium: The Remarkable Effect with Ton Dobbe

Sep 15, 2025•—

From Commoditized to Premium: The Remarkable Effect with Ton Dobbe

Blogcast: Why Empathy Is Your Most Underrated Pricing Tool

Sep 19, 2025•—

Blogcast: Why Empathy Is Your Most Underrated Pricing Tool

Monetizing AI: Beyond Cost-Plus Pricing with Ian Clark

Sep 22, 2025•—

Monetizing AI: Beyond Cost-Plus Pricing with Ian Clark

Beyond the Checkout: How Payment Infrastructure Shapes Your Pricing Strategy with Ryan Doran and Danny Smith

Sep 29, 2025•—

Beyond the Checkout: How Payment Infrastructure Shapes Your Pricing Strategy with Ryan Doran and Danny Smith

Blogcast: Pricing AI: A Practical Guide for a Hype-Filled World

Oct 3, 2025•—

Blogcast: Pricing AI: A Practical Guide for a Hype-Filled World

Why I Teach Pricing: My Journey and Mission

Oct 6, 2025•—

Why I Teach Pricing: My Journey and Mission

Blogcast: Pricing AI: Buyers Buy Inherent and Relative Value

Oct 10, 2025•—

Blogcast: Pricing AI: Buyers Buy Inherent and Relative Value

AI as a Multiplier for Pricing with Emanuel Martonca

Oct 13, 2025•—

AI as a Multiplier for Pricing with Emanuel Martonca

Blogcast: Pricing AI: Do Costs Finally Matter in Pricing?

Oct 17, 2025•—

Blogcast: Pricing AI: Do Costs Finally Matter in Pricing?

Jobs to Be Done: The Pricing Strategy That Pays Off Big with Bill Wilson

Oct 20, 2025•—

Jobs to Be Done: The Pricing Strategy That Pays Off Big with Bill Wilson

Blogcast: Pricing AI: Are You Selling a Platform or a Solution?

Oct 24, 2025•—

Blogcast: Pricing AI: Are You Selling a Platform or a Solution?

Why Efficiency, Not AI, Is the Real Competitive Advantage in Pricing with Lindsay Maurer

Oct 27, 2025•—

Why Efficiency, Not AI, Is the Real Competitive Advantage in Pricing with Lindsay Maurer

Blogcast: Pricing AI: Market Segmentation Matters

Oct 31, 2025•—

Blogcast: Pricing AI: Market Segmentation Matters

Why ROI Is Your Most Powerful Pricing Tool with Sarah Williams

Nov 3, 2025•—

Why ROI Is Your Most Powerful Pricing Tool with Sarah Williams

Blogcast: Packaging AI: Structuring Features and Placing AI in Offers

Nov 7, 2025•—

Blogcast: Packaging AI: Structuring Features and Placing AI in Offers

Why 60% of Your Quotes Signal 'Negotiable' to Buyers (And Cost You Millions) with Bill Diggons

Nov 10, 2025•—

Why 60% of Your Quotes Signal 'Negotiable' to Buyers (And Cost You Millions) with Bill Diggons

Blogcast: Pricing AI: The Value of Packaging

Nov 14, 2025•—

Blogcast: Pricing AI: The Value of Packaging

The Future of Pricing: How AI Changes Everything Except the Pricer with Matt Knaggs

Nov 17, 2025•—

The Future of Pricing: How AI Changes Everything Except the Pricer with Matt Knaggs

Blogcast: Why Buyers Really Buy

Nov 21, 2025•—

Blogcast: Why Buyers Really Buy

How to Quantify Customer Value: A Playbook for Winning B2B Deals with Ed Arnold

Nov 24, 2025•—

How to Quantify Customer Value: A Playbook for Winning B2B Deals with Ed Arnold

Blogcast: Pricing AI: Pricing Metrics

Nov 28, 2025•—

Blogcast: Pricing AI: Pricing Metrics

Revenue Growth Management: Proven Pricing Tactics with Danilo Zatta

Dec 1, 2025•—

Revenue Growth Management: Proven Pricing Tactics with Danilo Zatta

Blogcast: Nobody Wants to Buy AI

Dec 5, 2025•—

Blogcast: Nobody Wants to Buy AI

How Behavioral Economics Can Fix Your Pricing Blind Spots with Etinosa Agbonlahor

Dec 8, 2025•—

How Behavioral Economics Can Fix Your Pricing Blind Spots with Etinosa Agbonlahor

Blogcast: Pricing AI: The COMPASS Spectrum of Pricing Metrics

Dec 12, 2025•—

Blogcast: Pricing AI: The COMPASS Spectrum of Pricing Metrics

You May Also Like

OndaCast© 2026 OndaCast. All rights reserved.

Help Contact Terms Privacy Copyright DMCA About Radio Guide Embed Player

Waves Explore Library Vibes Podcasts Audiobooks