Mixing Technology & Strategy to Receive 10x ROI | Michael Epstein | PostPilot | Bonus Episode

Michael Epstein has been in ecommerce for over 20 years, starting an online retailer and existing in 2013 to private equity.

He has served as a private equity operating partner and CMO for numerous 8 & 9 figure PE-owned Ecom brands.

He is currently co-founder & co-CEO of PostPilot, a direct mail automation platform built for ecommerce and direct to consumer brands.

In This Conversation We Discuss:

• [00:00] Intro
• [01:23] The elevator pitch for PostPilot
• [02:56] Being the “Klaviyo for Y”
• [03:55] Applying common email flows to postcards
• [06:29] How does attribution work for PostPilot?
• [07:51] The advantage of unique codes
• [09:13] Pricing for PostPilot
• [10:54] The “godfather” offer
• [11:38] Can you customize your own designs?
• [12:53] Most brands prefer PostPilot to handle designs
• [13:50] PostPilot’s brand new announcement!
• [15:58] Mixing technology and strategy
• [16:43] Examples of how PostPilot helped big brands
• [18:49] Where to start with PostPilot

Resources:

• Subscribe to Honest Ecommerce on Youtube
• PostPilot’s “Godfather” offer. An offer you can’t refuse postpilot.com/gfo

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