When a Business Turns into a Passion Project | Anja Skodda | HAPPYBOND

HAPPYBOND’s founder, Anja, is a biotech scientist specializing in cartilage tissue engineering.

What does that mean you say? Basically, she’s incredibly smart and, lucky for us, a super dog lover.

She used her research in cartilage rebuilding to create the unique formula for HappyAgain that helps rebuild your dog’s collagen and prolong their youth and agility.

All our HAPPYBOND products are innovated by Anja and dog experts, offering proven results for HappyDogs around the world.

In This Conversation We Discuss: (50 Characters)

• [00:00] Intro
• [01:09] Introducing Anja’s fellow guest
• [01:28] Products that HAPPYBOND offers
• [01:55] Where the idea of HAPPYBOND came from
• [03:18] Transitioning from medical pharma to vet pharma
• [04:45] HAPPYBOND’s go-to-market strategy
• [06:18] Working with a prestigious influencer
• [07:09] The worst that can happen is they say no
• [07:26] Pros and cons of going omnichannel
• [09:08] Sponsor: Electric Eye electriceye.io
• [09:28] Sponsor: Mesa apps.shopify.com/mesa
• [10:17] Sponsor: Loop loopreturns.com/honest
• [11:10] Sponsor: Klaviyo klaviyo.com/honest
• [11:58] Customer care and considering feedback
• [13:38] Making the DTC UI/UX easier for customers
• [14:40] Don’t change how users know how it usually works
• [16:10] Look at the packaging and think about your dog.
• [16:59] Where to find HAPPYBOND products

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Science backed nutrition to keep your dogs healthy and strengthen that special BOND happybond.com
• Connect with Anja linkedin.com/in/anja-skodda-0a507b2a
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Transform your returns into exchanges loopreturns.com/honest
• Get started with a free account at klaviyo.com/honest

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