Improving Agriculture’s Future with Trust and Advocacy with Claire Taylor

“Engage, not educate.” That’s Claire Taylor’s mantra when it comes to shifting agriculture’s public perception. From a career in political journalism to a Nuffield Scholarship spanning 16 countries, Claire has seen firsthand how farming is scrutinised around the world. We chat about: - breaking out of the agricultural echo chamber - the power of agritourism - why trust-building, not just broadcasting, is the key to better advocacy - the latest farming unrest in the UK, and - her move fr...