How Well Do You Really Know Your Business? | Ep. 662

Know Your Numbers: Operate Like a Business Owner Frazier recaps a Mortgage Mornings kickoff call with Jonathan, who shared sales strategies including communication and knowing your numbers, and encourages listeners to join future sessions. Frazier emphasizes treating your business like an owner would—understanding performance from “cradle to grave” by tracking what’s working and what’s not, so changes and optimizations are based on objective data rather than feelings. He notes that people of...