Zoë Richards on How Rothy’s Is Building Cultural Relevance

This week, Brittany sits down with Zoë Richards, Director of PR & Communications at Rothy’s, to talk about how the brand is weaving itself into the cultural conversation. From a Times Square activation to collaborations with Substack writers, Zoë shares how Rothy’s balances sustainability messaging with moments that spark mainstream buzz, all without the budget you might expect.

In this episode:

• ⁠Rothy's Times Square Activation⁠
• ⁠Zalando Consumer Behavior Report