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Green Behavior

Welcome to Green Behavior, a podcast exploring the intersection of fashion, psychology, consumer behavior, and sustainability. Hosted by Brittany Sierra, founder and CEO of the Sustainable Fashion Forum, this podcast is driven by the motto: in order to break the rules, you have to understand the rules. Join us as we explore what truly drives consumer behavior with neuroscientists, researchers, industry experts, and innovators, and discover how to leverage this understanding for a sustainable future. Ready to break the rules? Tune in every other Tuesday.

13 episodes•0 subscribers•0 Total Listens

Episode Playlist

13 episodes

May 30, 2024•—

Green Behavior

Episode Playlist

Welcome to Green Behavior

Solo Episode | In Order to Break the Rules, You Have to Understand the Rules

Solo Episode | In Order to Break the Rules, You Have to Understand the Rules

Joseph Merz: How the 'Human Behavioral Crisis' is Causing Ecological Overshoot

Danielle Vermeer: Shame Won't Stop People from Buying Shein, But This Will

Solo Episode | The Hidden Habit Hurting Sustainability

Solo Episode | Underconsumption Core: Will TikTok's Latest Trend Change Consumer Behavior?

Estella Struck: What Sustainable Fashion is Getting Wrong About Marketing to GenZ

Solo Episode | What Value Are You Offering Beyond Sustainability?

Voice Notes: The FTC's Crack Down on Fake Reviews + Psychology Behind Reviews

Do Certifications Actually Influence Consumer Behavior?

Inside Teen Vogue’s Sustainability Pledge with Alyssa Hardy

Zoë Richards on How Rothy’s Is Building Cultural Relevance

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