Sydney Sweeney Ad Sparks Athlete Outcry | Global News

Sydney Sweeney’s risqué new ad for sports prediction app Novig is sparking outrage among female athletes, who say it sexualizes women in sports and undermines decades of hard-fought progress. Olympic swimmers and gymnasts are voicing frustration online, arguing that athletic excellence—not body image—should define women’s sports. The backlash highlights a persistent issue: how female athletes’ bodies are still overemphasized in marketing, even as they push for recognition based on skill and sweat. Sweeney responded by sharing ESPN’s “Body Issue” imagery celebrating athletic diversity, but this isn’t her first controversial campaign—her American Eagle ads also stirred debate. The controversy underscores the power of advertising to shape—and sometimes distort—how we see women in sports.

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This is an automated, high-level news summary based on public reporting.
Sources:
https://apnews.com/article/sydney-sweeney-ad-novig-02491031050ed505840b8bda8ac2fdb3

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