Live from Jaspr House - Episode 2870
Episode 2873: Vinnie Tortorich and Jaspr founder Mike Feldstein discuss clean indoor air, building a business around giving, and an early Black Friday deal for listeners. https://vinnietortorich.com/2026/10/live-from-jaspr-house-mike-feldstein-episode-2873 PLEASE SUPPORT OUR SPONSORS Pure Vitamin Club VILLA CAPPELLI EAT HAPPY KITCHEN YOU CAN WATCH THIS EPISODE ON YOUTUBE: @FitnessConfidential Podcast Vinnie's workout videos are available to purchase! Choose from a 2-day, 4-day, or 6-day workout, or buy all three at a discount! TO PURCHASE VINNIE'S WORKOUT VIDEOS, CLICK THIS LINK: https://vinnietortorich.com/workout Live from Jaspr House Vinnie drove to Austin, Texas, to record in person. It's only the second time in the show's history that he has recorded outside his own studio. (0:30) He first had Mike on the show after the California wildfires, when he was looking for a way to get smoke out of a home. (2:00) Mike describes Jaspr House, a home on Lake Austin where the team gathers, hosts partners and events, and gets together every Friday. (4:00) It has a 20-person sauna, and Vinnie found a cold plunge and an assault bike out by the water. Jaspr recently hosted a team jiu-jitsu invitational right on the property. (7:30) Eight teams of four, 32 competitors from all over the country, and a $20,000 cash prize. It started with Darren, who applied for a customer support job. Mike built his schedule around his jiu-jitsu training. (8:30) Darren also gifts Jasprs to local jiu-jitsu gyms. Mike calls Jaspr an air education company that happens to make the world's best air scrubber. (12:00) The Business of Giving Vinnie points out that most bosses would tell an employee to chase their dream on the side. (13:00) Some brands spend $50,000 to $100,000 a day on ads. Mike would rather put that money into helping people and doing impactful things in the community. (13:30) Vinnie compares it to Patagonia, except Jaspr is doing it from day one. (16:30) Jaspr gifts air scrubbers to schools and covers the filters. (17:00) Mike mentions a study in Finland where absences dropped by almost 30% after air purifiers went into classrooms. Vinnie shares a story about Paul Newman giving away his Rolex. If you can't give something away, you don't own it. It owns you. (19:00) Jocko Willink's team flew in from San Diego to compete in the invitational. (21:00) Vinnie's Jaspr Story Vinnie drove 23 hours over two days to get to Austin. (24:30) He has two Jasprs at home, and the one in the bedroom has made a big difference in his wife's snoring. (25:30) He retells his Concept 2 rower story. (27:00) After a full year of rowing, the rower was almost perfectly clean inside. The dust was in the Jaspr's filter instead. He now leaves it on 24 hours a day. Mike says it costs pennies a day to run. (29:30) Even with construction going on upstairs, the house has no dust. (30:00) Jaspr House has a Jaspr in nearly every room. (30:30) Why Indoor Air Matters Jaspr launched in May 2020, and its first 1,000 customers were doctors and dentists. (33:00) Dentists in Ontario had to put an air purifier in every room, and a stronger unit meant less time between patients. Mike's background is wildfire smoke, hurricane cleanup, and mold remediation. (33:30) Cities treat our water, and many of us filter it at home, but nobody filters the air. (35:00) Mike says the average home they test has air 5 to 10 times dirtier than the outdoor air. (35:30) Homes are built so tight that, without filtration, the air sits like a stagnant pond. Jaspr's logo is a tree because nature already makes great air. (36:30) When Vinnie and Serena moved to Virginia, they refused to buy a newly built "formaldehyde home." (37:30) Air, water, food, and sunlight come first. Supplements build on top of that foundation. (39:30) One side effect of owning a Jaspr: you might become an "air snob." (40:30) Vinnie admits he was completely skeptical at first. (41:00) Mike explains his gifting approach with the story of the o