Why you'll lose at most of your goals this year. The dark side of too much ambition. EAST framework for following through.

Ready to stop sprinting into burnout and start winning your year with calm, focused momentum? Focus not Frenzy? We dig into why so many smart, motivated people fail on their goals and how a few design choices can flip the odds in your favor. Instead of spreading energy across a dozen ambitions, we show how to pick the one that matters most, translate it into daily behaviors, and engineer your environment so doing the right thing becomes the easy thing. We ...