Why no one reads your email anymore. "Cognitive Budgeting" and how to pitch, sell and make people listen.

Ever wonder why your brilliant emails go unread or your fantastic ideas seem to fall on deaf ears? The answer lies in cognitive budgeting - the brain's ruthless allocation of its limited energy resources. Your brain is remarkably hungry, consuming over 20% of your daily energy despite being just 5% of your body weight. As we're bombarded with more information than ever before, our brains have become increasingly selective about what deserves attention. Like picky eaters at a bu...