The obsession with the finish line is what holds back your progress. The goal-setting mistake most non-coaches do.

The finish line is seductive and often the very thing that stalls progress. We take you inside a behavior-first approach that replaces outcome anxiety with clear, repeatable actions you can control today. Speaking from nearly two decades of coaching, we break down why revenue targets, weight goals, and follower counts are lagging indicators that reflect the past, and how leading indicators—your consistent behaviors—are the true drivers of future results. W...