The Billion-Dollar Power of Motivation — inside some of the world’s largest business gamification cases with Ricardo Lopes Costa, founder of Funifier, a globally recognized corporate gamification platform.

Most teams, people and companies don’t have a motivation problem - they have a design problem. In this episode I sit down with Ricardo Lopes Costa, founder and CTO of Funifier from Brazil and the author of "The Fantastic Engagement Factory: how to motivate people on a large scale with gamification". We uncover how gamification, psychology, and smart feedback loops can turn apathetic workflows into performance engines people actually want to use. Ricardo’s company, Funifier, has worked with ...