Neuroscience of Immersion with Dr Paul Zak: neuromarketing with CTAs that work, designing education that transforms, experiences that change minds and make life meaningful.

Or biology of persuasion and why movies make us cry. TUNE IN TO LEARN: How Paul got to measure pro-social chemical aka oxytocin;How oxytocin makes us more persuasive and affects our decisions in the real world;How measuring a combination of signals in the brain can accurately and consistently predict what people and markets would do after a message or experience with 85-95 % accuracy;Attention + Emotional Connection = Immersion;Technology to measure immersion wirelessly with an al...