Fixing sales with behavior science. Are you asking for too much too fast?

TUNE IN TO LEARN: Behavior change is the foundation of all transformation, yet we often approach it backward. Instead of trying to change people's deeply-held beliefs or identities, the most effective approach starts with small, simple behavioral shifts that gradually reshape how people see themselves. And that changes what people choose to do or not do. Isn't this what sales are all about? An invitation to change? Drawing from behavioral science research and personal experience as a ...