Behavioral Science in Business: Scott Young on closing intent-action gap in business, AI and culture strategy. And why people don't do what they say.

Why do well-intentioned initiatives so often fail to deliver results? The answer lies not in strategy but in execution - specifically, in the gap between what people intend to do and what they actually do. Scott Young has spent his career at the intersection of behavioral science and business transformation, advising Fortune 500 companies and teaching at institutions like the London School of Economics. His mission: helping leaders apply behavioral science ethically and effecti...