Thriving as Indie in Tough Times: How ALTKEY Builds Capacity to Adapt and Deliver Big Ambitions

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. The gaming industry is changing faster than ever, and survival depends on more than creativity alone. Today, we explore how independent studios can adapt, stay organized, and build ambitious projects in a competitive market.

Joining us is Frédéric “Fred” Tremblay, Vice President of Strategic Growth at ALTKEY Studio. With nearly two decades of experience across global entertainment brands like Hasbro, Mattel, Disney, and Spin Master, Fred shares how ALTKEY combines indie agility with professional systems to create lasting growth.

Key Highlights

1. Indie Adaptation: How small studios can turn market challenges into growth opportunities.
2. INDIE. BIG. Model: Balancing creative freedom with strong operational discipline.
3. Building Original IP: Creating flexible game experiences designed for long-term evolution.
4. AI-Powered Prototyping: Using technology to test ideas faster and reduce development risk.
5. Studio Scalability: Building processes that help indie teams take on bigger opportunities.

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• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• ADP Canada: https://www.adp.ca/en.aspx

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Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.