Gilbert Enoka: The All Blacks' Mind Coach on Pressure, Loss & What Actually Builds a Team (Re-Release)
Gilbert Enoka is back with the All Blacks. After 23 years and 304 tests as their mental skills coach - two World Cup wins along the way - he stepped away in 2023, worked with Chelsea and England cricket, and has now returned to the team as leadership and mental performance coach ahead of the 2027 World Cup.
This is a big one, recorded during his time away. The first half is the man: a childhood in an orphanage from 18 months to 12, learning to work and fight, and how being "emotionally malnourished" turned into the skill that made him indispensable - reading a room before anyone said a word.
The second half is the craft: the no-dickheads policy, standards over values, the "human library" of legends built for 2023, how close the All Blacks came to walking away from the haka, and the Gilbertisms - winge up not down, don't take the sausage, wishbone-backbone-funny-bone - he's spent a career distilling.
His book Become Unstoppable is out now.
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