EP 72: Do You Need a Gallery?
There was a time when I couldn't imagine even asking this question. Of course, you need a gallery. How else will you sell your work to collectors? But now, in the age of Instagram, substack, and websites, maybe it's not as urgent a need. You can connect with buyers on your own. Even galleries don't always think they need galleries. Many have closed and become advisory firms. Many have become advisory firms and then returned to the brick-and-mortar space! In this episode of Art Problems, I talk about this new world — how to manage gallery closures and what you need to make a go of it on your own.
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