What Exactly is Artisanal about Artesenal Mezcal?

In 2020, 86% of all mezcal was classified as “artesenal.” Twelve percent was just straight-up “mezcal,” so … made in a more industrial way. And only 2% was classified as “ancestral.” So is “artesenal” as artisanal as the name suggests? And who knows what that word even means? Chava gets quizzed on the mezcal NOM in this episode of Agave Road Trip! Find extra photos and related links at agaveroadtrip.com Heritage Radio Network is a listener supported nonprofit podcast network. Support Agave Road Trip by becoming a member! Agave Road Trip is Powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.